UCI Photochop World Championships

Calling all Graphic designers, pro and amateur photochoppers alike.

Chasing Rainbows wants you to dig deep, go into the red and design a poster for the upcoming UCI World Track Championships held in Melburn.

Chasing Rainbows.

I know there are some talented designers reading this who could produce something brilliant in their lunch break - and the best design will receive $1000 cash.

All the finalists will be part of an exhibition to be held at FYXO Hub, so if this carrot has got your attention read below for the ins and outs.

THE BRIEF

Download a PDF of this brief

Download the Competition Terms & Conditions

The Bikefest Chasing Rainbows brief asks you to design a promotional poster based around the five-colour rainbow stripe of the UCI Track Cycling World Championships and interpret it in the style of bicycle posters of a bygone era.

This is an opportunity for you to pay homage to the much loved tradition of the vintage bicycle poster and capture something of the former cycling era, whether it be a mood, style, idea or practice of the time.

The purpose of this competition is to best represent this vintage era as a promotion of the upcoming 2012 UCI Track Cycling World Championships in Melbourne this April. For more information on the event, visit www.2012trackworlds.com.au.

The poster must, in some way, represent track cycling and rainbow colours should be used in correct order – from top to bottom, blue, red, black, yellow and green.

Almost 100 years old these design tips from art historian W.S. Rogers, published in 1914, still form the basis of modern poster design. Please reflect upon these wise words when designing your poster entry:

A pictorial poster must contain a good idea, original or originally expressed
The poster must be simple and broad in treatment
It must conform to the rules of pictorial composition
The poster must be well drawn and well produced
It must deliver its message with no uncertain voice, and if possible, without the help of explanatory lettering, or very little
It must be striking in colour scheme
And finally, it must possess “carrying force”, that is the ability to compel a person to cross the street to see what it’s all about

For a short history of the bicycle poster visit The Squeaky Wheel or the 2012 Track Worlds site.

PRIZES

The winning entry will receive $1000 and will feature as the 2012 UCI Track Cycling World Championship promotional poster distributed throughout Melbourne in the lead up to the event.

Four finalists will receive $500.

All entrants to the competition will receive a double pass to the opening session of the 2012 Track Worlds – Wednesday, 4 April from 3pm – and will be invited to a judging ceremony and exhibition, where all poster entries will be displayed and the winners announced.

The five shortlisted entrants will receive a double pass to the evening session on Wednesday, 4 April from 7pm and their posters will be available to purchase as merchandise from the 2012 UCI Track Cycling World Championships (subject to confirmation).

Only entrants who adhere to the submission requirements, the guidelines outlined in this brief and the competition terms & conditions, and that display a reasonable level of professionalism will be eligible for ticket prizes. Melbourne Bikefest and Australian Cycling Events have the right to make the final decision on eligibility and no discussion will be entered into.

IMPORTANT DATES

From Friday 20 January 2012: Entries open

Submissions will be displayed on melbournebikefest.com.au and 2012trackworlds.com.au. All entries will also be uploaded to the 2012 Track Worlds facebook page where the public can comment on designs they like.

Friday 9 March 2012: Entries close

March 2012: Melbourne exhibition at FYXO Hub

Judges reveal the five shortlisted entries and the winner is also announced. All entrants are encouraged to attend. No accommodation, travel or expenses will be covered for entrants to attend.

Winning poster distributed throughout Melbourne streets. Shortlisted entries featured with designer interviews on www.thesqueakywheel.com.au

Wedneday 4 April – Sunday 8 April 2012: 2012 UCI Track Cycling World Championships take place.

Posters available for purchase from the event (subject to confirmation).

REQUIRED CONTENT

The poster must incorporate some key information to promote the 2012 UCI Track Cycling World Championships. The following lists all text and graphic elements required:

2012 UCI Track Cycling World Championships

4 – 8 April 2012

Hisense Arena, Melbourne

2012trackworlds.com.au

UCI Track Cycling Rainbow Stripes

The specific shades of colours and format of the rainbow stripe may be interpreted in any way, as long as they appear in the correct order – top to bottom, blue, red, black, yellow and green.

UCI Logo

To obtain the UCI logo as an EPS file contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

The logo is required to be positioned at the bottom left hand corner of your poster.

The minimum size is 46mm wide by 28mm high

ENTRY PROCESS

Design a portrait A3 (297 x 420mm), 300dpi, CMYK poster
and submit as print ready PDF. Please include outlined fonts, trim marks, and a 5mm bleed.
Submit a 429px wide x 607px high 72dpi RGB version of your poster in JPEG format for display on Bikefest website
Submit a cropped image of your poster 205px wide x 136px high, also in 72dpi RGB JPEG format, for thumbnail display on Bikefest website. (If you do not submit this cropped version, Melbourne Bikefest will crop the image on your behalf)
Submit a rationale (200 character limit) describing how your entry fulfils the brief
Send all files together to This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

DISPLAY OF ARTWORK

Once you have submitted your poster design, it will be on display at:

melbournebikefest.com.au

2012trackworlds.com.au

2012 Track Worlds facebook

Various social media accounts, including 2012 Track Worlds and The Squeaky Wheel

Exhibition of printed posters at Awards Ceremony

Selected entrants: Poster produced as merchandise for sale at 2012 UCI Track Cycling World Championships and a designer profile featured on thesqueakywheel.com.au

Winning entrant: Outdoor promotional posters on display throughout Melbourne
2 weeks prior to the 2012 UCI Track Cycling World Championships

ELIGIBILITY

The competition is open to all students, design professionals and bicycle enthusiasts worldwide.

Entry into the competition is free

Collectives are accepted (e.g.studios/agencies/collaborations)

Entrants must complete all stages of the entry process

Entrants must include all required content

One entry per person/collective

Late entries will not be accepted

All entries must be submitted via email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it.
Printed entries will not be accepted.

JUDGING PROCESS

As entries are submitted they are approved by Melbourne Bikefest and Australian Cycling Events and displayed on the websites listed above.

The Bikefest Chasing Rainbows judging panel will review the entries and will choose five designs to be shortlisted. Of these five designs, one will be selected as the winner. All prizes will be awarded at the Awards Ceremony.

The Bikefest Chasing Rainbows Judging Panel:

Andy Sargent
Creative Director, SouthSouthWest

Amy McCann
Marketing and Communications Manager, Australian Cycling Events

Taryn Kirby
Account Manager, Jump Media and Marketing